No One Cloud Fits All

Dany Bouchedid


There is a trend in telecom to sell products, not solutions. We mistake technology for a product (think SD-WAN or WebRTC). We have been on the cloud ride for a few years now, once again forgetting that cloud is a term that covers a large swath of services.

At COLOTRAQ, we have been trying to figure out how to help partners deliver strategy to their customers’ cloud ideas. Many businesses have ideas about cloud, like that it is cheaper or panacea for all things IT. An arena of product replacement that works well for selling bandwidth does not translate well in the world of IT.

MPLS is almost 20 years old but many still do not like it or understand it. Now we are pushing Hybrid WAN and a hybrid IT environment in the marketplace. That isn’t going to go well without training, support and expertise.

Cloud breaks MPLS. Many businesses utilize Microsoft Office365, Salesforce and other SaaS services along with computing platforms like Amazon AWS and MS Azure. Most of the traffic is outside the WAN, over the Internet. Carriers today offer direct connections, while data centers have peering/inter-connection fabrics to directly access these providers (Google, Amazon and Microsoft).  This mix of connectivity and breadth of services of the IT landscape today necessitates assistance from experts to ask the right questions; point out opportunities and risks; and contribute to putting a plan in place for the business with its goals in mind.

Unfortunately, not every business can afford to hire a Network Solutions Architect or Cisco CCIE to map out the environment. For one thing, there are a limited number of these skilled individuals; and for another, people don’t thing they need that kind of help. At COLOTRAQ, we beg to differ. We think that relying on the talent and experience of partners – master agencies like ours and 400+ vendor partners, 100 of which are cloud providers – is how we deliver a great service to our customers.

Not every situation is the same; not every solution will be the same. There needs to be a holistic understanding of what the business is trying to accomplish; what their business goals are; and what outcome would be most satisfying. In most cases we have to conduct a Cloud Readiness Review coupled with an IT Risk/Cybersecurity Assessment in order to deliver an optimal solution that makes sense for both their IT and business unit decision makers.

Those questions require more information that is filled out in a standard request for proposal (RFP). It may be that the customer has colocation and wants to get rid of it to save money, but after careful consideration some software won’t port well or the control will be lost or other unforeseen factors may actually be a problem for the cloud transition.

Businesses do not always examine the skills gap. Running your own boxes is different than distributing the software over virtualized environments. Tools and skills are different for hybrid environments.

Are there compliance needs or security concerns? Who is handling data backup? How is it handled? Is there redundancy? Should be institute data duplication? How critical are certain pieces? Not only is there a service level agreement but what is the uptime?

The outage at Amazon S3 that took down about one-third of the Internet left many CIOs wondering about their own environment – and where the weakest link lies. Some systems are customer facing; some are mission critical. How are you handling those systems? These questions and more go into a cloud readiness review. Not to break the sale, but to assure the customer that we have his best interests at heart; that we have done this before and can identify the gotcha; and that his strategy has been tested.

The reality is there is no one size fits all in the world of data center infrastructure. In fact many CIOs/CTOs are deploying certain elements of their IT infrastructure in physical environments and others on the cloud and everything in between. COLOTRAQ’s experience coupled with the breadth and scope of its global network of vendor partners, gives us capabilities that span across the entire data center spectrum ranging from wholesale and retail colocation, managed hosting, all the way to private and hybrid cloud. Many of our vendors can develop custom cloud environments that will provide all the benefits and scalability of the public cloud without any of the security risks and reliability issues. That makes us perfectly positioned to help any client deploy in any type of environment anywhere.

Press Releases

COLOTRAQ Launches Cloud Readiness Review Service

January 30, 2017 -- COLOTRAQ, the only master agency dedicated to data center infrastructure, announces the launch of a Cloud Readiness Review for enterprise clients.

COLOTRAQ Celebrates Banner Year with a Business Partner Appreciation Event

March 04, 2016 -- Company will host an epic celebration at The Drai's Nightclub in Las Vegas in recognition of the colocation, managed hosting and cloud partners that helped make 2015 so successful..

COLOTRAQ CEO Dany Bouchedid to speak on Cloud and Connectivity Strategies

November 11, 2015 -- Bouchedid will present at NexGen Cloud Conference taking place December 9-10, 2015 in San Diego, CA..

COLOTRAQ CEO Dany Bouchedid to Present on Hybrid Cloud Strategies

August 24, 2015 -- Bouchedid will present with Internap at Cloud Partners Conference taking place September 16-18, 2015 in Boston..

COLOTRAQ CEO Dany Bouchedid to lead Panel Discussion on Cloud Migration Strategies

May 04, 2015 -- Bouchedid will moderate a panel at IMN’s Forum on Financing & Investing in Data Centers & Cloud Services Infrastructure taking place May 28-29, 2015 in New York City

COLOTRAQ Unveils DCI Traq: The Industry’s First Cloud-Based Software for Sourcing Data Center Infrastructure Services

March 16, 2015 -- The software will enable users to dynamically research, compare and purchase colocation, managed hosting and cloud services through COLOTRAQ’s unrivaled network of over 400 service providers in practically every market worldwide.

COLOTRAQ Sets the Stage for its Highly Anticipated Software Release

February 23, 2015 -- COLOTRAQ secures the venue for the unveiling of its exclusive, industry-first cloud based software for sourcing data center infrastructure services.

COLOTRAQ Celebrates 15 year Anniversary in Grand Fashion

August 05, 2014 -- The foremost global sourcing advisory firm and master agency for data center services will be throwing a grand party in New Orleans in celebration of its 15 year anniversary.

COLOTRAQ Dedicates July to Community Service and Corporate Social Responsibility

August 14, 2013 -- COLOTRAQ and its employees participated in three distinct community service events during the month of July.

COLOTRAQ CEO Dany Bouchedid to Speak at IMN’s Data Center Event

May 21, 2013 -- Bouchedid will present at Information Management Network's Financing, Investing & Real Estate Development for Data Centers taking place May 30-31, 2013 in New York City

COLOTRAQ Puts Partners First with Major Changes to Its Master Agency Program

February 20, 2013 -- Higher Commission Splits and Free Sales Support Highlight Leading Global Colocation Advisory Firm’s New Master Agency Program

COLOTRAQ to Sponsor Blood Drive

July 25, 2012 -- Sourcing advisory and master agency for data center services plans end-of-July blood drive in Morris County, NJ.

COLOTRAQ Demonstrates Its Commitment to Social Responsibility with Its First Annual Day of Service

March 29, 2012 -- Global Technology Firm Teams with Morris County, NJ Habitat for Humanity to Help Build Affordable Housing

COLOTRAQ Closes 1,000th Data Center Services Deal

September 22, 2011 -- Sourcing advisory and master agency, COLOTRAQ, has closed more than 1,000 deals with a total value of over $45 million in annually recurring revenue.

COLOTRAQ Pioneers as the Industry’s First 100% Certified Telecom Professional (CTP) Master Agent

April 04, 2011 -- COLOTRAQ, the foremost global sourcing advisory firm and master agency for data center services, is proud to announce that its entire professional and executive staffs have satisfied the conditions for accreditation as Certified Telecom Professional by the Technology Channel Association (TCA).

Colotraq Launches the Telecom Industry's First Master Agency for Colocation and Managed Hosting

June 17, 2010 -- Independent telecom agents are now empowered to sell colocation and managed hosting worldwide.

COLOTRAQ Announces Groundbreaking Telecom Expense Audit Service

October 23, 2008 -- COLOTRAQ's no-risk telecom expense audits return 100% of savings to clients -- no contracts required.

Avega Inc. Joins Technology Channel Association (TCA) as Charter Member

October 08, 2008 -- Avega Inc joins an initial group of North American Telecom and Technology Agencies to build an association whose mission is to promote the growth and success of Indirect Sales channel Partners.

COLOTRAQ's CEO Named President of New Telecom Industry Trade Association

September 12, 2008 -- COLOTRAQ CEO, Dany Bouchedid, has been elected president of the newly formed Technology Channel Association (TCA). TCA's mission is to promote the telecom industry's indirect sales channel

PHONE+ and Channel Partners Conference Announce 2008-09 Advisory Board Members

August 18, 2008 -- PHONE+ magazine and the Channel Partners Conference & Expo have selected the 2008-09 members of their joint advisory board. The advisory board is composed of master agents, independent agents, carriers/service providers, VARs, resellers, dealers/interconnects, attorneys, consultants and representatives from several industry associations, including the Agent Alliance, Technology Channel Association, WIBOC and TAG National.

COLOTRAQ Unveils Equipment Sourcing Capabilities

August 03, 2008 -- COLOTRAQ, the sourcing company for IT and telecom services, announces the launch of its telecom and IT equipment sourcing business. COLOTRAQ Equipment Sourcing (CES) specializes in servers, storage, routers and switching products and is currently an authorized reseller for Dell, HP, IBM and APC.

COLOTRAQ, The Telecom Marketplace, Relocates Corporate Headquarters after Banner Year

February 12, 2008 -- Driving the move to the new facilities is the need to accommodate increased staff.

COLOTRAQ™, The Telecom Marketplace, Launches the Most Lucrative Referral Program in the Industry

April 26, 2007 -- Telecom B2B marketplace pioneer provides a unique opportunity for referring partners by combining the telecom industry's top referral commissions with access to its unrivaled global network of participating service providers.

Crisis in Middle East Focuses Attention on the Importance of Business Continuity and Disaster Recovery

July 22, 2006 -- Activity from Israeli businesses is up this week on COLOTRAQ’s Web-site which acts as a telecom marketplace for procuring colocation, dedicated hosting, bandwidth, dark fiber, business continuity, and managed services. Since the commencement of hostilities against Hizbolla in Lebanon nine days ago, the number of searches initiated from Israel has already equaled that of the first six months’ of 2006.

It’s Official: COLOTRAQ™ Announces Its New Real Estate Division

June 08, 2006 -- Enterprise clients needing real estate brokerage services benefit from unique combination of telecom infrastructure technical experience and market savvy.

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